MISSILE BLOG

Missile Baits has teamed up with SEVIIN Reels, Cashion Rods, and Sunline to bring you one massive holiday giveaway—packed with top-tier gear every angler will love.

From December 1–December 5, you can enter to win a single grand prize bundle featuring products from all four brands!

Salem, VA - [November 24, 2025] — Missile Baits is announcing new Bait Bundles, just in time for Black Friday, which include a free pair of polarized John Crews model 594 sunglasses with each one through December 5. Keep the sunglasses for yourself or give them as a gift this holiday season. Jump on this deal before it is too late.  

Salem, VA - [November 12, 2025] — As water temperatures drop and bass transition into their cold-weather patterns, Missile Baits is proud to remind anglers that fall and winter are officially jig season. With an extensive selection of Missile Jigs, the company delivers the versatility and performance that serious anglers demand, covering every situation from finesse presentations to heavy-cover power fishing.

Salem, VA - [October 28, 2025] — After selling out of the popular Eye Roll Jig Heads in the 3/0 hook size, Missile Baits is proud to announce that they’re fully stocked thanks to American-made production and a commitment to keeping quality close to home.

Salem, VA - [October 20, 2025] - Missile Baits is firing off a fall drop that’s sure to hit harder than a flipping hookset. The company has announced a limited-run apparel release featuring an array of exclusive items built for anglers who live and breathe the bass grind — on and off the water.

Salem, VA – [October 13, 2025] Missile Baits is announcing a limited and unexpected farewell to their unique soft plastic, the Shredder Jr. The bait idea was a collaboration with Fish or Die Bait Company. After an extremely small initial production run, the custom mold used to create the bait was damaged beyond repair, making this one of the rarest Missile Baits ever made.

Salem, VA – September 22, 2025 – Missile Baits, a leading innovator in bass fishing tackle, is proud to announce the hiring of Ryan Escutia as its new Director of Sales. Escutia will spearhead sales strategy, dealer relationships, and growth initiatives to further solidify Missile Baits’ position as one of the most trusted brands in the fishing industry.

Salem, VA – September 16, 2025 – Missile Baits is proud to applaud two recent outstanding performances on the Potomac River, where our baits played a key role in securing major bass tournament wins. Maryland’s Bryan Schmitt took home a record-setting seventh Toyota Series title, and Virginia’s Rick Hawkins earned a big-bite victory in the Phoenix Bass Fishing League (BFL) Super Tournament.

Salem, VA – July 14, 2025 – Missile Baits continues to expand its premium soft plastics lineup with the launch of the all-new Freedom Flyer 4.25 and Freedom Flyer 6.0, soft plastic minnow baits designed for maximum rolling action and versatility. Pairing seamlessly with the new Eye Roll jig head, this dynamic duo gives anglers the lifelike movement and precision needed to fool even the most pressured fish.

OAKLEY, Calif. – The past three days were everything that pro angler Ish Monroe of Oakdale, Calif. could have wanted as the final stop of the BAM Trail’s West Division’s Pro/Am presented by Tackle Warehouse and the City of Oakley played out on his home water the California Delta at his preferred time of year.

Missile Baits is debuting the all-new Shredder and Shredder Jr. soft plastic baits and selling a custom run Crazy Chrome color of the Spunk Shad 3.5 and 4.5 at the 2025 Bassmaster Classic in Ft. Worth, Texas plus plenty of Missile madness in booth 2326. The Shredders are a cross between a hair jig and fuzzy dice, which is a design collaboration with Fish or Die Bait Company. There is nothing like the Shredders.

For most guys, the winter is the most difficult fishing season all year. The water is cold so bass are more sluggish, the water is clearer so bass get a better look at your lures, and being out in the freezing weather is very uncomfortable when you aren’t catching any fish. With all that being said, it means you need to use baits and techniques that maximize your results. And the Micro jig packs some big results into a very small package. 

PARK FALLS, WIS. (January 22, 2025) – Family man of great faith, proud American, father, competitor, business owner, lure designer, influencer, educator, content creator… there aren’t too many things that John Crews is not or cannot be.

John Crews breaks down his three must learn co-angler techniques. Be sure to check it out, as John shares his knowledge on this question! 

This is the time of the year where we as anglers begin to evaluate how the previous season went and what adjustments we need to make to improve our performance. After doing that evaluation, we decide what adjustments to our gear or our approach need to happen.